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Selling your home

Priced right. Marketed properly. Sold.

Selling your home is one of the biggest financial decisions you'll make, and I treat it that way. Data driven pricing, professional marketing, and one agent handling everything from first conversation to closing day.

Bernard Arzadon, REALTOR® at eXp Realty
Bernard Arzadon
REALTOR® · eXp Realty
Pricing strategy

Here's something that might surprise you.

Homes that are priced right from the beginning typically sell for more in the end. Price too high and your home sits, showings slow down, and buyers start asking what's wrong with it. The longer a home lingers, the weaker your negotiating position gets.

A property attracts its most interest in the first days on market. That's your window, and pricing is how you win it. When we price your home, we do it from real sold data in your neighbourhood, not wishful thinking and not a lowball designed to make my job easy. Honest numbers, explained clearly, decided together.

+15% above market10% of buyers
+10%30% of buyers
Market value60% of buyers
-10%75% of buyers
-15%90% of buyers

Price at market value and the majority of active buyers see your home. Price above it and you're invisible to most of them.

How your home gets sold

Every listing gets the full treatment.

No shortcuts, no minimum service. Here's what happens when we list your home.

Professional photo and video
Buyers decide online first. Your home gets professional photography and video that make the first impression count.
Strategic pricing
A full comparative market analysis built from real neighbourhood sold data, walked through together before we set a number.
Staging guidance
Staged homes sell faster and for more. You get room by room preparation guidance, and staging recommendations where they'll actually move the needle.
Digital marketing that works
Targeted social campaigns, a custom listing page, and exposure across the platforms where today's buyers actually spend their time.
MLS and beyond
Full MLS exposure, agent networking, broker previews, open houses, and direct outreach to buyers already searching in your area.
One point of contact
You deal with me the entire way. Every showing, every offer, every negotiation, handled personally and reported back to you promptly.
What to expect

From first call to sold, in five steps

01
The conversation
We talk about your goals, your timeline, and your home. No pressure, no obligation.
02
The evaluation
I prepare a detailed market analysis and we land on a pricing strategy together.
03
The preparation
Repairs worth doing, staging that matters, and professional media. Your home hits the market ready.
04
The launch
Your listing can be live in as little as 48 hours once we're ready, backed by the full marketing plan.
05
The negotiation and close
I handle offers, conditions, and closing details, keeping your outcome front and centre until the keys change hands.
What clients say

Real people. Real results.

★★★★★
"Bernard was great! I walked into this with no idea what to do and he gently guided me through the whole process. I was able to sell my home with little to no stress!"
Tina
★★★★★
"Bernard made selling the house easy and at a great price, with very little effort on my part. He's quick, honest and very professional."
Jim
★★★★★
"Bernard was able to help me sell two properties under difficult circumstances. He even brought an offer before one of them hit the market!"
Victor
Free resource

Get the complete Seller's Guide

Everything in more detail: the home preparation checklist, showing checklists, pricing strategy, the closing process, and a moving timeline. Free, no strings.

Request the Seller's Guide

Or call or text 289-778-3078 and I'll send it over.

Common questions

Selling questions, answered straight

What's my home worth?
It depends on your neighbourhood, your home's condition, and what comparable homes have actually sold for recently, not what they were listed at. Start with my free online evaluation for a data driven estimate, and I'll follow up personally with the full picture.
How fast can you get my home on the market?
Once we've agreed on price and signed the paperwork, your listing can be live in as little as 48 hours. Most homes benefit from a few days of preparation first, and I'll tell you honestly which camp yours is in.
Do I need to renovate before selling?
Usually not. Most homes benefit more from decluttering, minor repairs, paint, and presentation than from major renovations. I'll walk through your home and tell you exactly which efforts will pay back and which won't.
What does it cost to sell my home?
Commission structures vary by situation and we'll discuss yours openly in our first conversation, no surprises. What I can promise is full transparency on every cost before you sign anything.

Thinking about selling?

Start with a free evaluation or a straight conversation. No pressure, no pitch.